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maple leaf foods products
maple leaf foods products

In September 2019, we expanded our Raised Without Antibiotics program to our Maple Leaf Prime® products in Western Canada. Now fully relaunched, the brand remains committed to making only real food from simple ingredients consumers can pronounce. The goal is to help Canadians understand and use the Nutrition Facts table on packaged foods, with a focus on “Serving Size” and “Percent Daily Value.”. In our largest open kitchen, we have around 30 employees collaborating and experimenting with new flavours and ingredients to craft authentic foods. Innovation Centre, located at our Meadowvale campus in Mississauga, Ontario, is dedicated to research and exploration for new product development. In May 2019, we launched Maple Leaf Prime® Organic, which represents the pinnacle of fresh chicken products in Canada. Both brands have been answering consumer demand for plant-based products and have been bringing forward new, innovative products to grocery stores and restaurants in Canada and the United States.

comprehensive changes in our Maple Leaf® brand, Continue to expand our leadership in Raised Without Antibiotics (RWA) pork in North America and in RWA poultry in Canada, Continue to execute the commitments of our Food Manifesto for our Maple Leaf® brand and be leaders of the real food movement, Accelerate research and development efforts against a pipeline of innovation that advances our commitment to better food, Enhance and streamline our Laboratory Information Management System (LIMS) processes, Expanded our Raised Without Antibiotics (RWA) program to our Prime® brand in Western Canada, Continued expanding our leadership in plant-based protein, Exceeded our Food Safety Incident Rate (FSIR) target by 53% and Quality Incident Rate (QIR) target by 15%, Began rolling out our world-class Hazard Analysis and Critical Control Point (HACCP) training program to all plants, Vegetable, grain fed with no animal by-products, Made with 50% less meat and natural, plant-based ingredients, 90% of non-meat, food contact packaging and non-food contact suppliers, Ensuring food safety training for our people, Establishing industry-leading food safety and quality metrics to embed accountability through transparent reporting rhythms and fact-based behaviour change, Enabling our team members with digital tools that support our vision, Enhancing preventative controls through improved Hazard Analysis and Critical Control Point (HACCP) plans, and expanded training and certification of associates, Continuing to enhance and improve our already world-class.

These results are a reflection of dedication and commitment to our Food Safety Promise from the manufacturing facilities. Each month, plants across the enterprise are ranked by FSIR and QIR, and a review is held with the plant leadership group and senior management team, including the CEO, to discuss successes and failures. Maple Leaf® labels are now simpler and easier to read and have a consistent style across all product lines. Our ThinkFOOD! To help Canadians make informed food choices, we are focusing on three priorities: To help our consumers make informed food choices, we are simplifying and increasing the readability of our packaging. Importantly, we also did this in a way that would support our ambitious sustainability goals. This strategy represents the evolution of our Food Safety Promise and the commitments we made in 2009, which are embodied in our vision, “To always produce safe, great tasting food, produced in a safe work environment.”. This kickstarted a sweeping revamp of the food, logo, packaging and communications for the entire brand. We also comply with high standards of animal welfare. is accessible, affordable and eaten in moderation, in balance with other nutrients, consistent with nutritional guidelines. Maple Leaf Foods’ accredited laboratories are ISO/IEC 17025 accredited with Standards Council of Canada.

We are represented on the food safety and regulatory committees of the Canadian Meat Council, the North American Meat Institute, the Canadian Poultry and Egg Processors Council, and the National Chicken Council (U.S.). A corporate standard for the sanitation program was launched in 2019, and a stand-alone audit was created to measure plants’ compliance to the standard.

We also supported those smaller companies that have committed to our GFSI requirement but needed extra time to comply. We are committed to reducing that risk to the lowest level possible through our food safety strategies and by empowering consumers with information to handle and prepare our products with confidence, so they are safe when served. In 2019, we conducted more than 211,000 tests to measure quality and detect microorganisms, including pathogens, in our food processing facilities and products.

We have been a Sustaining Member of the International Association for Food Protection (the leading global food safety professional organization) for the past seven years as well as a Sustaining Partner of the American Meat Science Association, which has a mission to improve food safety through scientific advancements.
Maple Leaf Foods has always had a forward-looking approach to monitoring and mitigating the presence of Salmonella in our fresh poultry operations, and in 2019 we made major strides with our best-in-class, comprehensive plan for surveillance and reduction in the end-to-end supply chain. We also regularly swab, test and sanitize all of our meat production areas, including manufacturing equipment, floors, walls and all surface areas for the presence of Listeria. Greenfield Natural Meat Co.™ is a disruptor – a brand that advances sustainable meat production through leadership in animal care and the elimination of antibiotic usage in animal production and sourcing. Greenfield has its own internal management, which allows it to be agile and responsive, and to push thinking on sustainable meat practices. Our laboratories use advanced techniques and equipment to provide food safety risk assessments, investigative testing, method development and validation. Did you know?
Lightlife provides quality vegetarian and vegan foods prepared in the most healthy and sustainable manner.

In 2019, Maple Leaf Foods had zero food safety recalls and two quality-related product withdrawals, a result of products that did not meet Maple Leaf Foods standards. We continue to expand our Mina® product line to meet the growing demand for hand-slaughtered, ready-to-eat halal products such as: chicken tikka bites, falafel, tandoori chicken burgers and jalapeño beef burgers. We are actively addressing the most pressing diet-related health issues we face as a society, including reducing artificial ingredients, antibiotics use and sodium levels, and continually advancing leadership in food safety. We launched the most comprehensive changes in our Maple Leaf® brand’s history, taking out the ingredients you don’t know or don’t want and replacing them with natural, real or simple ingredients. MAPLE LEAF FOODS Kenneth Viegas Kenneth.Viegas@mapleleaf.com US Foodservice Sales & Marketing 905-285-1973. In April 2020, we launched a Maple Leaf® 50/50 beef and plant-based burger for consumers who love meat, but are consciously making an effort to eat less of it. Register now for all the latest product updates and exciting new launches from Mina Halal Foodservice. The strategy is put into action through the engagement of all Maple Leaf Foods employees and through a variety of initiatives, including: The value of measurement, reporting and transparency cannot be understated.

Our investment and focus on sustainability will continue to be reflected in what the Greenfield brand brings to the market. These two indexed values are calculated each month for every production site based upon well-defined Key Performance Indicators (KPIs). As part of our Schneiders® brand refresh in 2018, which included an updated logo and packaging design, we renovated its product portfolio to offer consumers extraordinary taste with elevated artisanal flavours and new distinct packaging with easier-to-read labels. Innovation Centre is where innovation and collaboration happens. Maple Leaf Foods completed exhaustive consumer research that has led to an initiative to renovate our prepared meats portfolio across our three brands: Maple Leaf®, Schneiders® and Swift®.


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